There are many levers to growth. It all starts with understanding your business, capabilities, and customers’ experience with your brand.
Leadership’s Trusted Right Hand
Management teams spend their time developing the next big opportunity. In our experience, they required a trusted partner to execute their vision. We serve as the “right hand” to senior executives who gain the benefit of an outside perspective, an execution partner, and a trusted voice to deliver on key initiatives.
We start internally with understanding your business model, team, capabilities, opportunities, and goals. Once we understand your worldview, we begin our outside-in or customer-centric assessment to understand your customers and their problems.
Immersion, Assessment & Diagnosis
Building your Sales Machine
We develop a sales machine that connects your value proposition to marketing messages to convert eager buyers at higher speed and higher rates. Whether you are building your first sales team, improving your current crew, or looking for your first customer, we love to sell. We teach benefits-centric consultative selling.
We help you identify your best target customers and new markets for your solution set, map out the customer segments, value propositions, and then launch a plan to generate new incremental business.
New Market Entry & Go-to-Market Strategy
Product-Market Fit
Most products fail because companies waste time, money, and effort building the wrong product. Our approach ensures that you’re addressing a significant customer pain, one in which they are willing to pay you to resolve. By the time the product is market-ready, you will already have established customers.
We examine your sales and product/service capabilities from both a customer-centric and internal perspective. Does your sales team have the right skills to sell your value proposition? Is your solution delivering sufficient value to ensure sustainable sales and renewals? Is your sales conversion costing you too much? Are you delivering your customer promise?
Sales Capability and Product Evaluation
Acquisition, Merger Due Diligence
There is nothing more sacred to business owners than their capital. Our goal is to help you make a clear-eyed decision and leverage your capital for the highest return on investment. When you are considering expansion through an acquisition or a merger, we can look under the hood for you. Is your target pumping up their sales pipeline for a higher price? Will their sales capabilities fit in your combined organization? Are they delivering on their customer promise?